Course Information
Aesthetic Marketing
The Goal
For the practice focused on growth and exceptional aesthetics, develop a strategic approach to marketing to the aesthetically driven consumer. This course designed for the dentist and management team will teach you essentials to create a plan and how to begin implementing it on Monday morning!
YOU WILL LEARN:
The fundamentals of creating a marketing plan, budget and strategy for your practice
Brand recognition – what’s hype and what’s genuine and how to get it!
Identify the psyche of the aesthetic consumer and how to create messages that
they respond to
How to influence your patient to accept aesthetics through your internal marketing strategies
The power of media and how to harness it through publicity
Develop External Marketing Strategies
•Radio Advertising
•Television advertising
Why does some advertising “work” and some doesn’t
How to study your local market trends, demographic and competition
Value of your website, including search engine positioning and optimization
Incorporate case presentation tools that “close” aesthetic dentistry
And much, much more….
Schedule 2008
Cost
Tuition: $495 per person
8 CE credits